The last argument for enthusiast and professional level APS-C bodies has been about the balance between size and performance. The best APS-C cameras have been able to provide 95% of the image quality and speed while taking up only 66% of the size and weight of a 35mm “full frame” body. With the introduction of Sony’s α7C, has that argument now been mooted? Has Fujifilm been left alone on the dance floor? Let’s be realistic: like megapixel counts, sensor size has become the latest dick matching spec. And just like the desire to compare dicks side by side, even if you win, you’re still in the closet. There are some tangible benefits to a larger sensor, no doubt, but does the beginner photographer actually benefit? There are also situations where the crop factor of the smaller sensor can benefit a potential owner and there’s also lens size to contend with. However, the former can be added as a software feature and the latter has been addressed long ago with simpler, more compact optical formulas.