The Fujifilm X-H1 Needs a Real Reason to Exist

Like it or not, the Fujifilm X-H1 has no real reason to exist. If the X-H2 is to happen, it needs one to justify its status as the "flagship" of the X-series range Fujifilm claims it to be. When it first came out, it was $2000 for basically just a $1500 X-T2 with a bigger grip and IBIS. Sorry, but that's not gonna cut it if they plan to release an X-H2 with X-T3 guts at the end of that product's lifecycle, especially if they plan to price it above $1500 again. It needs a real reason to exist and I have an idea.

2 Out Of 3, For Now

BMW doesn't make a perfect car. While certain aspects may exceed those of other makers, those others oftentimes exceed that of BMW. Despite that, the Bavarian badge commands respect and with it comes an unmistakable allure for most when they see it. It's a symbol of quality but not necessarily the best and certainly not with all products that display the marque. The Bavarian roundel holds cachet for many and that's something very hard to quantify, an intangible factor that appeals to one's emotion rather than objectivity.

Amazon Strikes Again…

So, just like what happened with the deal on the Gitzo Mountaineer GT1542 + GH1382QD kit, I got a price alert on a Gitzo Traveler GT1555 + GH1382TQD kit for 45% off the advertised price of $989. So I bought it, because I have no self control.

Has Fujifilm Abandoned X Raw Studio?

Maybe you've heard of Fujifilm's mostly ignored software companion, X Raw Studio. It was released sometime after the X-T2 and advertised to leverage the power of their X-Processor Pro image processing engine, aka onboard CPU, to post process your photos on a desktop or laptop computer. It did this by connecting your X-Pro2, X-T2, X-H1, or X-T3 via USB 3 or USB-C's superspeed bus and would allow you to edit your RAW files on a computer but would leverage the high speed bus and X-Processor Pro's power to process the images. Since it's release, it's sat collecting dust with only minor bug fix updates since, while Fujifilm has established partnerships with brands like PhaseOne's CaptureOne and Skylum Luminar to natively support the X-Trans system. All of this seems to be the result of traditionally poor support from Adobe, the long-standing leader in the industry. But I have a vision.

Rant: It’s an Entry-Level Camera with a 35mm Sized Sensor and an Entry Level Price. Get Over Yourself.

Oh, you're an "enthusiast," "professional," or talking face on YouTube? This camera wasn't designed for you. It was designed for the audience you spew your crap opinions at, like, "pros only shoot full frame and just because you don't get paid doesn't mean you're not a pro-level shooter. You need full frame if you want to be a pro." Well, now all of your viewers who have no technical reason to shoot with a 35mm camera now have a 35mm option with the price and features commensurate with an entry-level product.

What If: Could Fujifilm Go APS-H In The Future?

Fujifilm proudly declared they would not be going with a 35mm sensor size in the future, for one, believing that it's a bit redundant since they currently cover APS-C and cropped medium format. There are significant benefits to both formats: the former covers a Super35 area and is currently fast enough for excellent video capabilities that consumer level 35mm cameras are currently unable to match, while medium format has a level of detail and low light capability that exceeds all current 35mm format sensors.

Desperate Plea: Fujifilm, Please Redesign The 35mm ƒ/1.4 Lens Sooner Rather Than Later

This lens was once an excellent value from the inception of the X-Series system until now. Unfortunately due to Fujifilm's push to dominate in video, the introduction of the ƒ/2 lens, and the announcement of the 33mm ƒ/1, the 35mm ƒ/1.4 has lost all reason to exist in its current form. A complete redesign, implementing these features, could create a lens that outsells all of their other lenses by appealing to the widest range of users and without having to compromise.

Here’s the problem with the vast majority of “photographers” on YouTube…

GET TO THE FUCKING POINT. Never mind the boring, droning, pedantic talking heads who avoid writing themselves a script or interject false information they were either too lazy to get right or too stubborn to be bothered with facts. The biggest problem is their ability to take 30 seconds of useful information and wrap it in 10 minutes of garbage exposition, rattling off 8 examples to make a point when 2-3 will do and 0 would be even better. Most seemingly do it because they refuse to write an outline and stick to it or they're trying to impress you with fluff trivia to distract you from their lack of charisma, creativity or actual insight. That shit works in text because a reader can easily skim over it, unlike a YouTube video.

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