Gear Reviews On Youtube: “Sponsorships,” Brand Awareness and How Not All Payments Are in Cash and They All Lie to You About It

You're familiar with how they all begin: "this video is sponsored by Squarespace." Ok, well, after that, they then feed you the next line, almost all of it verbatim, "I am not sponsored by (insert brand here). They have not paid me to do this review or told me what to say about it. This review is entirely my own and they don't know I'm making this video. I was/was not provided a sample for the purposes of this review. I am not biased in any way so you can trust what I'm about to say about this product." What they don't mention, obviously, is if they had to return that "review unit." But if you pay close attention, you may catch them using the product in later videos, especially if they were especially laudatory in their review. At least they weren't paid, right? Wrong. Payment is simply one form of compensation. That "review unit" usually comes along with an email that says, "you don't need to send this back to us." Simply put, the item itself is payment. Just because you didn't get to choose the item, the form of compensation or were given a special title associating you with their brand doesn't mean you weren't paid. They paid you with product and exclaiming otherwise is a flat out lie by Youtubers who persistently try to claim otherwise. Rarely are these items cameras and lenses; they're usually "soft goods" or accessories, like bags, lens filter kits, etc. that would likely get damaged during a thorough review period or whose cost of manufacture and/or retail price is so low that the cost of return, reconditioning and resale would consume all or more of the potential profit.

Nobody Makes the Perfect Bag, Part 2 (Shimoda Designs + Peak Design)

As I've made clear in a previous post, nobody makes the perfect bag. It's a fools errand because "perfect" is subjective and what works for one is completely inadequate for another. However, the more modular a bag is, the better chance for it to become all things to all people by allowing all people to adorn it with all things to meet their needs. Looking further into this idea, especially since Peak Design's recent release of a fully redesigned bag lineup dubbed "v2," I've realized Peak Design is great at making accessories that meet the needs of most people but wrap it all up in bags that don't. Take their 45L Travel Backpack... it converts into a duffel with a forward facing, wide-mouth, zip opening. It's really not great for anything but a duffel bag that turns into a half-assed backpack for longer distance carry, especially for outdoors. However, for camera carry within, they've created camera cubes with efficient padding, mindful access port placement, an abundance of attachment points and durable exterior skin sufficient enough to be used on its own. A quick check of the external dimensions gave me an idea as the camera cube is nearly spot on with the dimensions of Shimoda Designs' large Integrated Camera Unit (ICU) for Explore and Action X backpacks.

Quick Take: Shimoda Designs Action X70 Camera Backpack

Usually, Kickstarter is a collection of scams and bad ideas for internet virgins to be separated from their money. Sometimes, if you know what you're doing, it's a source for good deals. In this case, Shimoda Designs has established itself as a reliable maker of durable, action oriented camera backpacks. Shimoda decided to use Kickstarter as a "group buy" for their new line of Action X backpacks and mine managed to arrive just after Xmas.

This always happens to me: Shimoda Design Action X70

So, 2 full months after I bought my Shimoda Design Explore 40 backpack, they opened a Kickstarter for a new line of packs. Called the Action X series, they're basically a collection of improvements, many of which were universally requested by owners, including myself.

Camera Bags Are More Than Fashion: Shimoda Designs Explore 40

A week before the Fremont hike, I grabbed a Shimoda Designs Explore 40 kit from Glazer's Camera. After transferring my gear from the LowePro to the Shimoda, I weighed it and it came out to only 24 lbs. Once I fully loaded the pack with extra clothes, food, water and the extra photography gear needed, it topped 42 lbs. Despite the extra weight, and with a pair of hiking poles, I made it up and down the mountain with my back in far better condition than the previous 2 weekends.

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