Has Fujifilm’s Last Argument for Professional APS-C Been Crushed by Sony (and Others)?

The last argument for enthusiast and professional level APS-C bodies has been about the balance between size and performance. The best APS-C cameras have been able to provide 95% of the image quality and speed while taking up only 66% of the size and weight of a 35mm “full frame” body. With the introduction of Sony’s α7C, has that argument now been mooted? Has Fujifilm been left alone on the dance floor? Let’s be realistic: like megapixel counts, sensor size has become the latest dick matching spec. And just like the desire to compare dicks side by side, even if you win, you’re still in the closet. There are some tangible benefits to a larger sensor, no doubt, but does the beginner photographer actually benefit? There are also situations where the crop factor of the smaller sensor can benefit a potential owner and there’s also lens size to contend with. However, the former can be added as a software feature and the latter has been addressed long ago with simpler, more compact optical formulas.

Canon’s Latest Sales Figures Are Way Down But Why Are You So Confused?

Canon is trying to sell us cameras from 2016 at 2019 prices, all up and down their lineup. Their biggest advances have been made in their entry level cameras, a market mostly ignored by both first time buyers and enthusiasts. As ILC cameras have become a luxury in the age of smartphones, the impact of entry level models will continue to shrink moving forward. The future is in models that appeal to enthusiasts while Canon has dumbed down their lineup instead. They’re still banking on entry level, mass market, low cost, high volume models while the consumer has been filtered down to primarily enthusiasts. The mass market has lost their desire or need for the ILC.

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