Desperate Plea: Fujifilm, Please Redesign The 35mm ƒ/1.4 Lens Sooner Rather Than Later

This lens was once an excellent value from the inception of the X-Series system until now. Unfortunately due to Fujifilm's push to dominate in video, the introduction of the ƒ/2 lens, and the announcement of the 33mm ƒ/1, the 35mm ƒ/1.4 has lost all reason to exist in its current form. A complete redesign, implementing these features, could create a lens that outsells all of their other lenses by appealing to the widest range of users and without having to compromise.

Updated Flatlay

I've been acquiring more and more stuff to support my photography over the past summer and, since my last flatlay photo was taken back in May, I thought I'd update the image with all of the new gear I've acquired. This is limited to just my Fujifilm bodies and glass. There's far more laying around in support of this, from bags to filters to tripods and everything else in between. At least I've hit a plateau, now owning all but 1 or 2 lenses on my list, transitioning to the acquisition of the filters and platforms I need to support my work.

Here’s the problem with the vast majority of “photographers” on YouTube…

GET TO THE FUCKING POINT. Never mind the boring, droning, pedantic talking heads who avoid writing themselves a script or interject false information they were either too lazy to get right or too stubborn to be bothered with facts. The biggest problem is their ability to take 30 seconds of useful information and wrap it in 10 minutes of garbage exposition, rattling off 8 examples to make a point when 2-3 will do and 0 would be even better. Most seemingly do it because they refuse to write an outline and stick to it or they're trying to impress you with fluff trivia to distract you from their lack of charisma, creativity or actual insight. That shit works in text because a reader can easily skim over it, unlike a YouTube video.

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