Canon is trying to sell us cameras from 2016 at 2019 prices, all up and down their lineup. Their biggest advances have been made in their entry level cameras, a market mostly ignored by both first time buyers and enthusiasts. As ILC cameras have become a luxury in the age of smartphones, the impact of entry level models will continue to shrink moving forward. The future is in models that appeal to enthusiasts while Canon has dumbed down their lineup instead. They’re still banking on entry level, mass market, low cost, high volume models while the consumer has been filtered down to primarily enthusiasts. The mass market has lost their desire or need for the ILC.
Oh, you're an "enthusiast," "professional," or talking face on YouTube? This camera wasn't designed for you. It was designed for the audience you spew your crap opinions at, like, "pros only shoot full frame and just because you don't get paid doesn't mean you're not a pro-level shooter. You need full frame if you want to be a pro." Well, now all of your viewers who have no technical reason to shoot with a 35mm camera now have a 35mm option with the price and features commensurate with an entry-level product.
I went out and bought the Fujifilm X-T3 on release day, which was September 20th. The spec sheet intrigued me because a lot of the bullet points revealed improvements that would improve my ability to shoot under less than optimal conditions, situations that can sometimes stump my X-T2. Mind you, this is not my review of the X-T3. That will come later when I've spent more time with it. As for the features relevant to me, they are as follows:
GET TO THE FUCKING POINT. Never mind the boring, droning, pedantic talking heads who avoid writing themselves a script or interject false information they were either too lazy to get right or too stubborn to be bothered with facts. The biggest problem is their ability to take 30 seconds of useful information and wrap it in 10 minutes of garbage exposition, rattling off 8 examples to make a point when 2-3 will do and 0 would be even better. Most seemingly do it because they refuse to write an outline and stick to it or they're trying to impress you with fluff trivia to distract you from their lack of charisma, creativity or actual insight. That shit works in text because a reader can easily skim over it, unlike a YouTube video.
Short and sweet, there are 3 reasons why you should support your local camera store, even if you're a greedy, arrogant and selfish bastard: Actual products on display, instant gratification, and the added value of a local professional.