BMW doesn't make a perfect car. While certain aspects may exceed those of other makers, those others oftentimes exceed that of BMW. Despite that, the Bavarian badge commands respect and with it comes an unmistakable allure for most when they see it. It's a symbol of quality but not necessarily the best and certainly not with all products that display the marque. The Bavarian roundel holds cachet for many and that's something very hard to quantify, an intangible factor that appeals to one's emotion rather than objectivity.