Canon’s Latest Sales Figures Are Way Down But Why Are You So Confused?

Canon is trying to sell us cameras from 2016 at 2019 prices, all up and down their lineup. Their biggest advances have been made in their entry level cameras, a market mostly ignored by both first time buyers and enthusiasts. As ILC cameras have become a luxury in the age of smartphones, the impact of entry level models will continue to shrink moving forward. The future is in models that appeal to enthusiasts while Canon has dumbed down their lineup instead. They’re still banking on entry level, mass market, low cost, high volume models while the consumer has been filtered down to primarily enthusiasts. The mass market has lost their desire or need for the ILC.

Hot Take: So, I Bought the Fujifilm X-T3

I went out and bought the Fujifilm X-T3 on release day, which was September 20th. The spec sheet intrigued me because a lot of the bullet points revealed improvements that would improve my ability to shoot under less than optimal conditions, situations that can sometimes stump my X-T2. Mind you, this is not my review of the X-T3. That will come later when I've spent more time with it. As for the features relevant to me, they are as follows:

Protecting Your Gear: Lenses

While some of my lenses are weather sealed, most are not, and I began to fear for the worst: Lens mold. None are moldy or otherwise show any defect, but I don't want any future problems, especially if I end up swapping or selling a few of my lenses. Instead of relying on these gel packs, which are hard to recharge in the microwave due to being sealed in plastic baggies,  decided to buy a sealed case from the only manufacturer of them that I fully trust: Pelican.

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