Gonna make this quick... I finally had a chance to take the Fujifilm GF 80mm ƒ/1.7R WR lens for GFX out on a photowalk to peer thru it from an urban landscape and street photography perspective. Let's say I'm a little more than impressed. There's something about this lens that gives everything a 3 dimensional quality. The subject just pops right off the page. Sure, that's what large bore portrait lenses do but there's something special about this lens, a quality my GF 110mm ƒ/2 lacks. Even compared to the Sigma Art 85mm ƒ/1.4 I previously owned and adapted onto the GFX 50S, the GF 80mm exceeds it in lifting the subject out of the frame.
Some hardware and software updates are coming soon in the near future. For software, I think I'm going to add a Smugmug account to my blog to make it far easier to sell prints online. Currently, I use Flickr to house the images for preview and depend on customers emailing me a request. That's a lot of friction. However, my only issue with Smugmug is their dependence on 3 printers whose quality is questionable and their products are mostly gimmicky crap. Since my gallery is quite small, as I'm extremely critical about the photos I'll include for sale, plus my desire to keep my print runs extremely limited (no more than 25 sold per image), I prefer to have full control of who and how does my printing, matting and framing.
This lens was once an excellent value from the inception of the X-Series system until now. Unfortunately due to Fujifilm's push to dominate in video, the introduction of the ƒ/2 lens, and the announcement of the 33mm ƒ/1, the 35mm ƒ/1.4 has lost all reason to exist in its current form. A complete redesign, implementing these features, could create a lens that outsells all of their other lenses by appealing to the widest range of users and without having to compromise.
It's on like Donkey Kong! On the way out this morning to Wallace Falls for a shoot and the news shows up on my twitter feed. I know I shouldn't mess with the firmware at this hour right before a shoot, but the excitement over the list of improvements got to me. Autofocus improvements, especially the increase in sensitivity down to -1EV is exciting...